Back to Top . Then click on the top three books that show up for that search. Indition SellerTools tracked keywords tools allow you to monitor and manage an unlimited number of keywords (depending on the product plan selected). RedBubble. So, there's a distinct need to get your keyword research right. It makes sense to start your keyword research directly on Amazon. You can find me reading Tolkien in the far north of Norway. How to Avoid Amazon Listing Keyword Stuffing. He explains what you need to know in regards to the A9 algorithm, keyword research, reverse ASIN lookup, sponsored ads, conversions, PDA — Product Display Ads, and more. Phew!! What is their Amazon Best Seller Rank? Adopt a mindset of being wherever your next potential customer is, and for most businesses selling online, that’s going to include Amazon. Specifically, we’ll be looking at: Before we dive deep into how to do Amazon keyword research, we'll help you better understand the algorithm that you’re optimizing for. Read this post to finally understand what an API really is. Amazon keyword research is one of the most crucial steps for an Amazon seller or FBA seller product launch. Gaming mice and chairs are popular too, with ~822,000 combined monthly searches. This leads me to a two-fold question: 1. With the SellerApp advertising feature, you can harvest the top-performing keywords and search terms in your campaigns. Before we take a look at several proven tactics for Amazon keyword research, let’s look at where you’ll be placing keywords on your product listings and the type of keywords you’ll need to find. Viral Launch offers a suite of Amazon tools. While the search volumes relate to Google, not Amazon, these can help give at least some level of insight around the popularity of the search query. What you see here is the exact way Amazon users are searching, so be sure to prioritize this method. Are you curious as to which products get the most searches on Amazon? What is their Amazon Best Seller Rank? Well, there are still a fair few searches for “books” (~246,000) which, of course, is what started this whole thing for Amazon back in the ’90s. As tempting as it may seem, do not fill your Amazon listing with keywords that are not relevant to your product or brand. The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get hundreds of thousands of combined monthly searches. Your product listing pages are your opportunity to include variations of your main keywords and write compelling descriptions that help you drive conversions. Robyn gave us a ton of information Amazon sellers can use. Top searched keywords to increase Amazon search ranks and product visibility. Just look out for those marked with a sponsored label. Amazon Keywords Explained. The Nintendo Switch tops the list with 1.26M monthly searches, followed by the PS4 with ~454,000. While Amazon's search bar and product listings can help you find the bulk of keywords that your potential customers are using, you can turn to Google and Semrush to help you find more. Amazon Keyword Tool Step 3: Set up Manual Campaigns. Q3. Either way, one thing is for sure: Amazon is genuinely an everything store. Browse the topics below to learn more. RedBubble is an international POD (Print On Demand) outlet and one of the most successful outside Amazon, and is a great place to hunt out cover design ideas and sub-niches. Evan Facinger walks you through how to use Amazon tools to determine the best way to sell on their platform. Put it this way: you need to be filling out these fields, and there's a 250-character limit (spread across five lines of 50 characters). Include the Top 10 and highest Ranked Amazon keywords in your Amazon listing title and generate more search traffic.. 18 International Amazon Marketplaces Head to the tool and enter a keyword, and hit 'search.'. These are sometimes referred to as 'hidden keywords' or 'Amazon backend keywords. Now that you know how to use keywords on Amazon, it’s time to learn the different approaches to finding them. Scope offers a full-featured keyword tool … The rankings started coming back overnight, and I am back to page 1 or 2 for pretty much all of my top keywords. At this stage, we're trying to build out a list that's as comprehensive as possible of keywords that describe the product. To make your book easier to find on Amazon, you need keywords that accurately portray your book's content and reflect the words customers will use when they search. Just be sure to select 'exact URL' to make sure you're only returning keyword rankings for this page. We can break Amazon keywords down into three areas of implementation: Knowing how to use keywords on Amazon can help focus your research and ensure you’re using them to drive targeted traffic that’s going to convert into sales, further increasing your products' visibility. “We consider this the best approach. The Top 10 keywords are highlighted with a star ☆.. Furthermore, “switch” is at #14 with ~1.23M monthly searches. What can the SellerApp Amazon Keyword Tool do for you? Keywords on Amazon are indexed based on the sales made by the listing for the keyword. With Keyword Scout, you can instantly generate thousands of high-converting, top ranking keywords to get your product noticed on Amazon. Using one of the reports on the left-hand menu, it’s possible to dig deeper and see the other queries people are making on Amazon in relation to this topic. Review and refine strategy. Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth speakers, smartwatches, SSDs, gaming controllers and so on. Keyword Research off Amazon. Amazon also seems to be a popular place to purchase games consoles and games. To do this, you’ll want to combine insights from Amazon itself (think of this as competitor research), Google SERPs, and the Semrush Keyword Magic Tool. Best Amazon Keyword Research Tools 1. Here, we can see keyword variations based on the initial keyword that was entered. At least not when it comes to product searches. Discover the best in Best Sellers. If you’re an ecommerce marketer, Amazon should be seen as a big deal and a key part of your growth strategy in 2021. Hidden keywords are terms returned by Amazon after, for example, a sponsored product ad shows for an item, the ad is clicked on, and the product is purchased. Top 10 Amazon Keywords are the most popular search terms relative to the other keyword suggestions found. SO happy!" Find out about Amazon‘s FBA program, Fulfillment By Amazon, and learn how to see if FBM, Fulfillment By Merchant is better for you. Assess the relevancy of any keyword. That can be a good indication of how many sales the ebook is making. Want to learn more about Amazon’s A9 algorithm? Getting started doesn‘t have to be complicated. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Along with factors like sales history and Amazon Best Sellers Rank, relevant keywords can boost your placement in search results on Amazon.com. We can break Amazon keywords down into three areas of implementation: You can create a custom Brand Storefront with images, text, product links and even video to protect your brand and increase sales. One of … This strategy utilizes automatic and manual Sponsored product campaigns. Is Amazon catching up with Netflix? With the SellerApp advertising feature, you can harvest the top-performing keywords and search terms in your campaigns. Include the Top 10 and highest Ranked Amazon keywords in your Amazon listing title and generate more search traffic.. 18 International Amazon Marketplaces In this case, we're already able to expand the initial seed list with keywords that specify the length (i.e., iPhone charger 10 ft) and type (i.e., iPhone charger block). Be sure to carefully consider the product you'll be optimizing and make sure you're focusing on the relevancy of keywords. Add additional keywords to tell customers more about the style of product that you make. 2. Many user behaviors are the same across different search engines. Once you’ve identified your top keywords (high number of clicks, order numbers, product sales), the next step is to build out your Manual Campaigns by adding the SKU(s) to bid on each keyword. Looks like a lot of people want to buy the note sleeve! Without this, there is no point in optimizing your Amazon sales page. Branded content is content that speaks the values and the vision of your company. While we all know that this doesn't work for Google, you need to understand that optimizing product titles on Amazon involves getting as many keyword variants into your title as possible, given that this is the most important area to have them included. Now let’s see the most popular Amazon searches in the US compared to the rest of the World. That can be a good indication of how many sales the ebook is making. Wanting to sell on Amazon? Amazon also uses your keywords, duh, to return search results. Enjoys monitoring SERP volatility. In this case, we'll enter 'iPhone charger.'. Head to Google and run a search for your main keyword(s). Then click on the top three books that show up for that search. Using Keywords on Amazon Product Pages (About This Item and Descriptions), Amazon Hidden Keywords and Search Terms in Seller Central, Use Amazon's Search Bar for Keyword Suggestions, Amazon SEO Strategy and Search Term Optimization, Why You Need Branded Content (and How To Get It Right), How To Do Competitor Analysis and Improve Your Digital Marketing Strategy with Semrush, 6 Competitor Insights You Can Get in 30 Minutes, The API: What It Is and How It boosts Your business, Amazon Listing Optimization: How To Increase Sales on Amazon, Weekly Wisdom with Evan Facinger: How To Maximize Profitability with the Amazon FBA Calculator, Weekly Wisdom with Evan Facinger: Improve Product Ranking with Amazon Advertising, Holiday Tips for Amazon Sellers: An Interview with Robyn Johnson, What Is Amazon PPC? Many might not realize this, but Amazon is actually a search engine. Take a look at the title of pretty much any product that's ranking on Amazon, and the one thing that stands out is that they're almost always keyword stuffed. Nintendo Switch is the most searched product keyword, with approximately one million monthly searches. Click into a listing and look at the 'about this item' and 'product description' blocks to find more keyword ideas. If you aren’t selling on Amazon, but your competitors are, you’re openly giving them a competitive advantage and ignoring an untapped opportunity to drive revenue. Find the top 100 most popular items in Amazon Best Sellers. If you’re an Amazon seller who’s just getting started and don’t have a ton of money to invest … Discover the best in Best Sellers. Hopefully this article has given you a solid start on mastering Amazon SEO, however, if you’d like to learn more, be sure to check out these companion articles: Seller Strategies: Long Tail Keywords; Seller Strategies: Secret Amazon Fields; Back to Top So the second use of keywords is to get your book shown in front of those … Or at least lacking the strength for optimal performance. This is the next tool I have for you. Editor, SEO strategist, and writer. Here are the top iPhone searches (and their respective volumes): Interestingly, while there are hundreds of thousands of searches for older models like the iPhone 7 and 8 around the world, these phones didn’t even make it to the top 100 searches in the US. Be sure to pay attention to frequently used keywords across different listings. You'll want to place your main keywords at the start of your product title while including all of the main variants that people are searching for. Given that sales and conversions are a key ranking factor for the A9 algorithm, it's important not to lose sight of the end goal: to encourage an 'add to cart.'. Go to Ahrefs’ Keywords Explorer, enter a query and select Amazon as your search engine. That would be like shooting in the dark. They're not visible to consumers, hence why they're often called hidden keywords, but are an important ranking factor. Amazon advertising is the best way to get ahead of your competitors by bringing traffic to your product page. Whether you are an Amazon affiliate or Amazon FBA seller , Keyword … ☆Top 10 Amazon Keywords. Just because a consumer starts their search on Amazon rather than Google, it doesn't mean the searches they run are wildly different. It worked! Top 100 Amazon Product Searches in the U.S. Out of the top 100 product searches on Amazon, over half are for electronics. “Keyword stuffing” is the practice of loading keywords into a web page in an attempt to manipulate the search engine and gain a higher rank for more searches. When it comes to learning about selling on Amazon, there is one expert I think of, Robyn Johnson. Here's an example of a listing for phone cases: The algorithm uses keywords to determine which products offer the best results for any given search query. Keywords are key to ranking your products. Find the top 100 most popular items in Amazon Best Sellers. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following. Unlike Google, Amazon also takes into account conversions when ranking products. While not primarily an Amazon keyword search tool, Jungle Scout does allow for Amazon product keyword searches and filtering by keywords that can help you identify profitable products that are flying off the shelves. Next, go to their Amazon Best Seller Rank (ABSR), copy, and paste it into my Kindle Calculator. While it's common for shoppers to skim product titles (especially when they're often making click decisions based on the image or price), you'll want to focus more on conversion-led descriptions here. But as with all tools – you must know how to use them correctly and effectively. Top 100 Amazon searches (Worldwide): the same data but with searches … To build out a seed list of keywords, you could expect to note down things like: Don't worry about search volumes or the specific keywords at this stage; it's all about pulling a list of starting points together that you can use to begin your research. Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). We can see here that the first two listings are clearly marked as being sponsored. Once you’ve identified your top keywords (high number of clicks, order numbers, product sales), the next step is to build out your Manual Campaigns by adding the SKU(s) to bid on each keyword. Amazon Keyword Ranking Tracker SEO Assess & monitor daily organic search performance of any product on Amazon. Thank you so much for your help and for taking the time to hold the call with me last week. 3 – Create a keyword list Here's how to use Amazon's search bar to find keyword suggestions... Head to Amazon.com (or your local equivalent) and enter one of the keywords from your seed list. Discover the ins and outs of Semrush’s Traffic Analytics API to find all the ways to leverage it for your business advantage. Then, analyze the listings to try and find further ideas. Viral Launch. Shows estimated monthly search traffic to this article according to Ahrefs data. But first, a quick suggestion for those doing Amazon keyword research: You can see Amazon search volume data for 152 million keywords in Ahrefs’ Keywords Explorer. Take a look at the product titles to discover keywords being used by the listings showing first, adding to your list of keywords. Take Keywords Explorer for a spin with a 7‑day trial for $7. Sort through relevant terms and use any that you hadn't already found for your Amazon listing. Speaking of iPhone accessories, there are ~550,000 monthly searches for “Bluetooth headphones,” which makes it the 14th most popular product search on our list. Take the top-ranked organic results, run these URLs through the Semrush Organic Research Tool, and head to the 'positions' tab. Amazon keywords. Just remember that the more (relevant) keyword variations that you're able to optimize for, the less chance you have of missing opportunities. We’ll also dive into the most popular categories, as well as top keyword searches on a global basis. You do not yet have functionality for Amazon UK. However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.). Q2. Check out our guide to Amazon SEO Strategy and Search Term Optimization. “We consider this the best approach. This strategy utilizes automatic and manual Sponsored product campaigns. In the example above, we can clearly see the product primarily targets 'wireless charger' but then includes variants for the different phone and device models. This calculator will convert the ABSR of a book or kindle into estimated sales that day. Learn more about Amazon SEO. I also read that people use Amazon six to seven times more often than Google when searching for a product to buy . When you choose keywords for your listing, you may think it’s a good … For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#52), you’ll notice that the search volume is ~575,000. Keywords are key to ranking your products. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger. Other keyword variants that we clearly see here are iPhone models (XS, XR, etc.). It can help you understand the priority of different keywords and figure out which are primary keywords and long-tail variations that you need to include in your descriptions but don't need to worry about including as prominently. Amazon considers the product making the most sales as the most relevant one and places it on the top of the search results for the keyword. You can also head to sites other than Amazon to do extra keyword research and get ideas for covers. Learn how to create an Amazon Storefront with Brand Registry 2.0. It’s not uncommon to hear marketers refer to Amazon’s A9 algorithm is similar to how Google's was back in the early 2010s, mostly due to the importance of keywords (Amazon uses other ranking factors, too). The goal is to understand what customers are typing into the search box, then using these insights to make your own listings as relevant as possible. To what extent do you think US Amazon keywords map across to Amazon UK, in terms of searcher per month and competitiveness? I also read that people use Amazon six to seven times more often than Google when searching for a product to buy . So, I think it’s fair to say that people are lovin’ the Switch! This means that better-selling products (both in terms of volume and conversion rate) will typically outrank products with fewer sales or low conversion rates. Optimize product listings for top keywords, monitor product listing rankings, track keyword rank over time and track how content updates affect keyword rankings. You may be surprised by how often Amazon keywords are weak. Open up Excel, Google Sheets, or any text editor and note down the main keywords you'd expect someone to type when searching for the product you're carrying out keyword research for. But it looks as though most people prefer to do their reading on electronic devices these days as there are~582,000 searches for “kindle.”. Before we take a look at several proven tactics for Amazon keyword research, let’s look at where you’ll be placing keywords on your product listings and the type of keywords you’ll need to find. Next, go to their Amazon Best Seller Rank (ABSR), copy, and paste it into my Kindle Calculator. There’s big money on Amazon, and every smart ecommerce marketer needs to be thinking one step ahead of the competition to make it work as another revenue-driving channel. If it is an Art Deco piece of jewellery or a ‘steampunk’ piece of art, this is what you can state here. Your Amazon PPC journey starts with the launch plan outlined in this article. Hopefully this article has demonstrated my amazon keyword strategy in a pretty transparent way, after all that’s why we started ebusiness boss. It is not a pen with your logo scrawled on it. Before we get into the five simple changes you can make so as to get your book to the top of a search result on Amazon, you need to know which keywords you want to aim for. How to index keywords on Amazon? My keywords for the US market I have nailed down, thanks to Rocket. In this guide, we’re going to talk you through the different ways to do Amazon keyword research and understand how to use keywords on the platform. ☆Top 10 Amazon Keywords. Today is your lucky day. It looks like the Nintendo Switch is just as popular elsewhere as in the United States. Top 100 Amazon searches (Worldwide): the same data but with searches from outside of the United States (and with global search volumes). Learn how to assign user rights, to design your storefront, add Source Tags and use Store Insights to track internal and external marketing campaign efforts. That means you’re missing out on the chance to drive growth. Given that we have nearly 100 million keywords in our US Amazon database alone, this usually results in hundreds or thousands of keyword … Set your clock: we have got 30 minutes and 6 hidden points to discover. That’s excluding searches for iPhone accessories too, of which there are many. I know how to find the best keywords to optimize your Amazon listing. Scope. Each letter that you enter will return new suggestions of long-tail keywords with words starting with that letter added as after the initial keyword. While no one is recommending that you focus all of your efforts here, a true multi-channel strategy is a smart one that will undoubtedly put you ahead of most of your competitors who are still trading primarily via their own website. Don’t use subjective keywords. Amazon Keyword Search tool helps you understand the best keywords to use in your listing by giving adequate data for making this decision. You can find these by clicking the 'inventory' tab in your Seller Central account and hitting the 'edit' button to the side of active products. In your Amazon Seller Central account, you're able to fill out search terms for each product. It’s no longer just about books. 4.7K searches. It also looks like Bellroy is popular in Japan, Germany, the UK, Canada, and Australia. As a general rule, the more websites link to you, the higher you rank in Google. ORGANIC KEYWORD MANAGEMENT FOR AMAZON LISTING OPTIMIZATION. This channel allows many businesses to get their foot in the door and attract attention and deliver solid ROI. In this instance, we'll run a search for 'iPhone charger.'. Amazon Backend Keywords - Keyword Search Terms; In each of these areas - it is important to include relevant keywords, however the most searched Amazon keywords (most popular keywords) should be used in the Product Title first, then the Product Key Features second, then the Product Description third, and then finally the Keyword Search Terms. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years. Let’s see how many people search for “bellroy” each month in the US. Evan Facinger breaks down some advanced strategies on how to improve product ranking with Amazon Advertising. Top 10 Amazon Keywords are the most popular search terms relative to the other keyword suggestions found. Don't leave these fields blank and use spaces rather than colons or semicolons to separate keywords. Learn how to analyze competitors‘ digital marketing strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns. The Semrush Keyword Magic Tool is perfect for Amazon keyword optimization. Review and refine strategy. So much so, that 50% of searches are for gadgets. In seconds, you can gain an insight into how Amazon users are searching. Start working through every possible variation of your keyword plus each letter of the alphabet to discover new keyword ideas. Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Perhaps Amazon hasn’t yet made the push into this market outside the US? The main aim was to show you how to find competitors keywords on amazon but on top of this we still want to share as much useful information as possible. Eg: toys, cars. Fancy learning more about the searches people are making on Amazon? Keep going until you run out of ways to trigger fresh keyword suggestions. With the holiday season in full swing, we thought it would be a good idea to get some tips that could help our community out. The keywords picked up are profitable keyword opportunities with high conversion rates and low advertising cost of sale (ACoS). If you’re not yet using the channel to drive additional revenue, it’s an area that you should focus your efforts on sooner rather than later. Search. That’s a lot of people with great taste in wallets! Jungle Scout. Amazon Keyword Tool Step 3: Set up Manual Campaigns. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. While this does mean that products that have already landed lots of sales end up getting a lot more, you need to make sure you’re considering the way you optimize for conversions as well as clicks when putting together your listings. Before we take a look at several proven tactics for Amazon keyword research, let’s look at where you’ll be placing keywords on your product listings and the type of keywords you’ll need to find. For Google and other search engines, you need to begin by building out a seed list of keywords when carrying out keyword research for Google. Increase your Amazon product visibility. By using them correctly, you can draw potential readers to your topic and, ultimately, sell more books. Keywords are key to ranking your products. To find out if a kindle keyword is making money, first, do a search for that keyword in Amazon. Product reviews also feature prominently as a ranking factor. Amazon Keywords Explained. You must ensure you're not missing opportunities to get in front of those using the ecommerce giant to shop for products just like yours. With this in mind, it makes sense to use the same tool(s) that you'd use when doing keyword research for your website to find the terms to optimize your Amazon listing. By combining the insights from different sources, you’re able to cover all bases and get a detailed picture of how people are searching for your products, and optimizing your listings accordingly. How to Find the Best Amazon Keywords for Your Products. This is the average bid current sellers are using to make their sponsored product ads appear at the top of Amazon searches using the exact keyword. Here you'll find all of the keywords that the page ranks for on Google. Google has evolved beyond keywords to topics, but there’s still a huge emphasis on Amazon keywords. How to enter keywords in listing? Amazon is still an untapped opportunity for many ecommerce businesses, despite its continued growth over the last few years. Did you know that 63% of retail consumers start their product search on Amazon? As we stated earlier, the goal is to find relevant keywords that you should be optimizing your products for on Amazon. In incognito mode again, search for your keywords on Amazon, and check out the top three books that result from each of your searches (below the sponsored results). ... You can also compose your custom keyword within the tool with a list of others top keywords compiled by our AI semantic analysis. It's widely regarded that the priority order of importance for keyword usage on Amazon is: Product Title＞ 'About this Item' Bullet Points＞ Hidden Keywords / Search Terms＞ Product Description. Sonar. This is the average bid current sellers are using to make their sponsored product ads appear at the top of Amazon searches using closely related keywords. On Amazon, that’s the A9 algorithm, and this is what ranks products on the retailer results pages. Hidden keywords are terms returned by Amazon after, for example, a sponsored product ad shows for an item, the ad is clicked on, and the product is purchased. In incognito mode again, search for your keywords on Amazon, and check out the top three books that result from each of your searches (below the sponsored results). Semrush also has another tool, Sellerly, which is an Amazon marketing tool that allows sellers to monitor products, perform slit testing, and much more.
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